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How to Negotiate a Salary Increase in 2025: Complete Guide

Learn proven strategies to negotiate a higher salary in 2025. Data-backed tips, scripts, and timing advice from compensation experts.

Michael Thornton
January 10, 2025
8 min read
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Introduction: Why Salary Negotiation Matters

The difference between accepting your first offer and negotiating effectively can add up to hundreds of thousands of dollars over your career. Yet studies show that only 37% of workers always negotiate their salary. This guide will give you the confidence and strategies to join them.

Before You Negotiate: Research and Preparation

Know Your Market Value

Before entering any negotiation, you need data. Use these resources to benchmark your worth:

  • Salary comparison tools: Use our Global Salary Comparison Engine to see what professionals in your role earn in your city
  • Industry surveys: Check annual compensation surveys from Radford, Mercer, and industry-specific sources
  • Network intelligence: Ask trusted colleagues about salary ranges (many are more open than you think)
  • Job postings: Many now include salary ranges due to pay transparency laws

Document Your Accomplishments

Create a "brag document" with specific achievements:

  • Revenue generated or costs saved (with specific numbers)
  • Projects completed successfully
  • Positive feedback from clients or stakeholders
  • New skills acquired or certifications earned
  • Additional responsibilities taken on

Timing Your Negotiation

Best Times to Ask

  • Performance review season: Budget is typically allocated for raises
  • After a major win: Strike while your value is fresh in everyone's mind
  • When taking on new responsibilities: Negotiate before accepting expanded scope
  • When you have an outside offer: Leverage (carefully) creates urgency

The Negotiation Conversation

Key Principles

  • Name a specific number: Anchoring with a precise figure (like $127,500) is more effective than a round number
  • Let them respond: Resist the urge to fill silence
  • Focus on value, not need: Your raise should be based on your contributions, not your expenses
  • Be collaborative, not adversarial: You're solving a problem together

Beyond Base Salary: Total Compensation

If base salary is constrained, consider negotiating:

  • Sign-on bonus
  • Annual bonus target or guaranteed bonus
  • Additional equity grants
  • Extra vacation days
  • Remote work flexibility
  • Professional development budget
  • Accelerated review timeline

Conclusion

Salary negotiation is a skill that improves with practice. Even if you don't get everything you ask for, entering the conversation prepared and professional builds your reputation and sets the stage for future increases. Remember: the worst they can say is no.

Michael Thornton

Compensation Intelligence Director

Michael has spent over a decade analyzing executive compensation across global markets. He holds an MBA from Wharton and previously worked at leading compensation consultancies.